Hedonism is alive and well at this transit hub turned gourmet emporium, where foodies happily miss their ferries over Sonoma oysters and bubbly, SF craft beer and Marin-raised beef burgers, not to mention the locally roasted coffee and just-baked cupcakes.
For thirty years now, the building's new lease on life has hinged on San Francisco's robust food scene. In many ways, it's a back to basics approach that recalls the days when the taverns surrounding the Ferry Building were packed with hungry sailors and commuters looking for cheap, filling lunches. But San Francisco has changed from a blue collar 'berg into a tony tech town, and the modern Ferry Building's offerings reflect that.
Today you'll find vendors hawking artisan mushrooms, honey and chocolate, an outpost of the popular Acme Bread Company (born out of Berkeley's legendary Chez Panisse), and of course one of Oakland's Blue Bottle Coffee Company locations. There's a Japanese deli, a Fort Point brewery tap room, and the beloved Hog Island Oyster Company. One things' for sure – you might not be able to buy lunch for a nickel anymore, but the Ferry Building sure shows off some of the Bay Area's present day prides and joys.
The Slanted Door restaurant in the Ferry Building. ©Sabrina Dalbesio/Lonely Planet
Learn more about the Ferry Building's century-long ups and downs on a free walking tour hosted Tuesdays and Saturdays by San Francisco City Guides.
Most of the businesses are generally open from 10AM to 7PM, though hours vary by individual merchant. The building itself is open seven days a week from 7AM to 10PM.
The Ferry Plaza Farmers Market is one of the most popular new uses for the century-old transit hub ©Sabrina Dalbesio/Lonely Planet
Located at Pier 1, the Ferry Building has been San Francisco's hub for tram, muni or cable car. ©Michael Urmann/Shutterstock
Street and garage parking abound downtown, including the Pier3 lot ($5 an hour), the Pier 1/2 Motorcycle lot ($.50 an hour). There's valet on weekdays during office hours on the north side curb by Gott's for $15 an hour, with three dollars off if you get a business to validate your parking. There are also a pair of handicapped accessible parking spots on the northbound Embarcadero at the northern and southern ends of the Ferry Building.
San Francisco, CA, USA January 29, 2009 Women shoppers browse for fresh fruit at the stalls at San Francisco's Ferry Terminal Building. The fruit comes direct from farmers in Northern California. ©James Kirkikis/ShutterstockBike racks are located at the front and back of the Ferry Building, and of course downtown San Francisco is very walkable. For the shortest commute, Hotel Vitale is right across the street, while nearby the Harbor Court Hotel nearly matches the Ferry Building's historical pedigree in a converted 1928 YMCA.
True to its name, you can still catch ferries here, too. The San Francisco Bay Ferry offers service to Vallejo, Oakland, and Alameda, while the Golden Gate Ferry offers passage to Larkspur, Sausalito, and Tiburon.
Shoppers at a marketplace in the historic Ferry Building in downtown San Francisco. ©Ronnie Chua/Shutterstock
Down on the ground, however, the Ferry Building was a buzzing hive filled with tens of thousands of commuters, travelers, tourists, and longshoreman trying to make their way around the Bay. Here newcomers alighted after long transcontinental rail journeys that dead-ended in Oakland, while dozens of ferries picked up workers headed to Marin and Berkeley, and transferred harried Californians to the city's famous cable cars.
Local farmers and vendors offer produce, snacks and meals along the Embarcadero and the East Bay. Ferries arrive from and depart for various locations in the East and North Bays © Getty ImagesPredating the Golden Gate and Bay Bridges by almost forty years, the Ferry Building was the primary doorway through which some 50 million passengers a year entered and exited the city. As Kimiya points out in Cool Grey City of Love: 49 Views of San Francisco, a the Ferry Building's peak, that was a number second only to the number of bodies moving through Charing Cross station – not bad for a city whose 1930 population was only 8% of London's.
The Ferry Building even survived the 1906 earthquake that leveled so much of San Francisco, its tall clocktower gleaming white over the decimated city. But seventy years after the Ferry Building was built, it was nearly destroyed by a seemingly more innocuous force – the Embarcadero Freeway. The new highway cut the Ferry Building off from Market Street, and its prominence in the daily life of the city dwindled.
June 9, 2018: Exterior of the Ferry Building from Mission Street in San Francisco. ©Toms Auzins/Shutterstock
Enter the chefs – and the Ferry Plaza Farmers Market, the Book Passage shop, wine merchants, gardening boutiques, and ceramicists. Now that it's a destination in its own right (rather than a place to hurry through en route) you could easily spend a whole afternoon exploring everything the Ferry Building has to offer, or come back again and again.