It’s easy to love Laguna: secluded coves, romantic cliffs, azure waves and waterfront parks imbue the city with a Riviera-like feel. But nature isn’t the only draw. From public sculptures and art festivals to free summer shuttles, the city has taken thoughtful steps to promote tourism while discreetly maintaining its moneyed quality of life (MTV’s reality show Laguna Beach being one drunken, shameless exception).