Topped with a glass roof, this tile-floored Victorian-era arcade is a jewel filled with mostly independent shops. ...

　　Split into two vast retail spaces – the East Mall and West Mall – the Bullring has all the international brands and chain cafes you could ask for, plus the standout architectural wonder of Selfridges, which looks out over the city like the compound eye of a giant robot insect....

　　Atop the revitalised New St station, the gleaming Grand Central Birmingham shopping mall is anchored by a massive John Lewis department store. ...

　　Exotic marine creatures including otters, jellyfish, piranhas and razor-jawed hammerhead sharks swim in the Sir Norman Foster–designed National Sea Life Centre. Prepurchase tickets online for fast-track entry and significant discounts off walk-in rates. Talks and feedings take place regularly. Book online too for 30-minute behind-the-scenes tours offering access to otherwise...

　　Birmingham's stylish canal-side shopping experience, the redevelopment of the former Royal Mail sorting office, comes complete with designer hotels, a fleet of upmarket restaurants, the luxury department store Harvey Nichols and designer boutiques. Its super-snazzy metallic extension, the Cube (www.thecube.co.uk), houses Marco Pierre White's panoramic Steakhouse Bar & Grill on...

　　Just over a mile southeast of the city centre, Digbeth's creative quarter centres on the Custard Factory, a hip art-and-design enclave set in the converted buildings of the factory that once churned out British favourite Bird's Custard. The open-plan space is now full of artists' galleries, quirky design boutiques, vintage-clothing...

　　Situated 1.5 miles northwest of Birmingham's Jewellery Quarter, Soho House is where industrialist Matthew Boulton lived from 1766 to 1809. Among the restored 18th-century chambers is the dining room where Boulton and members of the esteemed Lunar Society met to discuss their world-changing ideas during the greatest technological leap forward...

　　Quirky tours of this cluster of restored back-to-back terraced houses take you through four working-class homes, telling the stories of those who lived here between the 1840s and the 1970s. Book ahead by phone for the compulsory guided tour. 　　For an even more vivid impression of what life was like...

　　At the University of Birmingham, 3 miles south of the city centre, the Barber Institute of Fine Arts has an astonishing collection of Renaissance masterpieces; European masters, such as Rubens and Van Dyck; British greats, including Gainsborough, Reynolds and Turner; and classics from modern titans Picasso, Magritte and others. Trains...

　　The next best thing to Willy Wonka's chocolate factory is Cadbury World, 4 miles south of Birmingham. It educates visitors about the history of cocoa and the Cadbury family, sweetening the deal with free samples, displays of chocolate-making machines and chocolate-themed attractions, including a 4D cinema with motion-sensor seats. Opening...

　　Resembling a glittering stack of gift-wrapped presents, the Francine Houben–designed Library of Birmingham is an architectural triumph. The 2013-opened building features a subterranean amphitheatre, spiralling interior, viewing decks and glass elevator to the 7th-floor 'secret garden' with panoramic views over the city. In addition to its archives, and photography and...

　　Major Pre-Raphaelite works by Rossetti, Edward Burne-Jones and others are among the highlights of the delightful Birmingham Museum & Art Gallery's impressive collection of ancient treasures and Victorian art. Excellent temporary exhibitions range from historical collections to emerging contemporary artists. 　　Its Edwardian Tearooms are an elegant spot for afternoon tea...