In-the-know divers have been heading to Marsa Alam for years, attracted to the seas that offer up some of Egypt’s best diving just off the rugged coastline. Despite this, the far-flung destination stayed well off the tourism radar for a long time. While the town itself remains a quiet, nondescript place, the strip of coast to its north and south has been snapped up by eager developers and is now home to a plethora of resorts and half-built hotels.