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Big Brand or Boutique? When and why to choose the little guy (NYC edition)
Big Brand or Boutique? When and why to choose the little guy (NYC edition)-September 2024
Sep 22, 2024 11:31 AM

The big guy.

Hotels in this story

Price Dates

The Manhattan at Times Square Hotel

AKA Tribeca

The Roxy Hotel Tribeca

The boutique.

So, let’s just say that Mary from Milwaukee is planning a trip to the Big Apple. And Mary from Milwaukee is generally accustomed to staying at Sheraton properties when she travels. She trusts the brand, she’s a member of the Starwood loyalty program, and she understands that hotels in Manhattan tend to be quite a bit pricier than hotels in other markets (or they used to be, anyway) – and so she’s prepared for this particular Sheraton to have slightly steeper rates than she’s used to paying.

So she surfs on over to the Sheraton site to find that a night at the is $233.10 for a non-smoking Queen room — with taxes – for the night of Friday, September 18th.

But wait. Mary can get a Queen Superior room at the swanky new (by Thompson Hotels), which just opened this winter with Sferra linens and a location that would be more likely to impress Mary’s snobby NYC niece (Times Square, where the Sheraton is located, would not) on the same night for $215.00, which comes out to with taxes.

Let’s compare the two, with the help of our signature Pros & Cons and Bottom-Line assessments.

(7th Avenue at 51st)

Indoor pool; good fitness center with a view; three blocks from the theater district; free business center in lobby; 10-minute walk from 9 subway lines.

Stained carpets and dated rooms; $14.95 charge for Wi-Fi; overpriced on-site restaurant; room service closed for dinner (as of mid-July).

“With worn, dirty rooms, generic, dated decor, and a weak restaurant, this 665-room Sheraton, located 10 short blocks north of Times Square, isn’t pretty. But for the price, it offers some great amenities, like a large pool and free printing in the business center.”

(85 West Broadway, near Chambers)

Brand-new property; everything is still immaculate; comfortable beds with Sferra linens; prompt, attentive service; convenient, safe, and quiet TriBeCa location; quiet rooms; room service available from 7 a.m. to 11 p.m.

Amenities include a small gym, and that’s about it; Wi-Fi costs $10 a day; restaurant isn’t open yet; limited menu in the lobby.

“Built from scratch in TriBeCa and “soft-launched” in March 2009, the Smyth so far exhibits excellent service and lots of downtown style. There’s no party scene — yet — and amenities are limited, but the restaurant and cellar bar are slated to open soon. The surprisingly low rates may evaporate then — but for now, with brighter, newer, and cheaper rooms, the Smyth outshines its well-known neighbor, the Tribeca Grand.”

The little guy. So long as Mary from Milwaukee is willing to be a little flexible with the location (and she’ll probably end up spending a bit more in cab fare than she would at the Times Square Sheraton), the boutique-y Smyth would likely provide a better experience for the price.

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