For a little over four decades, Jaipur Rugs has transformed the carpet industry by creating an entirely new business model, one that works directly with artisans and enables them to live a sustainable livelihood. Their trademark quality and design have won international awards and reinvigorated a 2,500-year-old weaving tradition which prioritises sustainability and design to suit contemporary sensibilities.

　　One of the artisans whose work frequently garners praise is Manju Devi. She has been weaving rugs for nearly two decades now and specialises in creating “Aas Paas” rugs, drawing inspiration from the motifs and patterns that she sees in her village such as the rustic patterns on the chulha (traditional gas stove) and the painted walls. In a stroke of genius, she has also used cow dung in her work based on the rural Indian practice of covering the floors and walls of a home with the material to keep them cool.

　　With a supportive family to cheer her on, Devi explains her creative process and how she overcomes challenges.

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